Dubai is the place to be this weekend, as the city heads into the National Day Super Sale, with shoppers being loaded with amazing deals and bargains on their purchases.
The first National Day Super Sale kicks-off today, with several participating local, regional and international brands offering shoppers discounts ranging from 30 to 90 percent on a range of merchandise including apparel and fashion, leather accessories, footwear, cosmetics, jewellery and more.
Organized by the Dubai Festivals and Retail Establishment (DFRE), this retail initiative forms part of UAE’s 45th National Day celebrations and will run until 3rd December. During DFRE, everything from fashion and electronics to toys and home items would be available for sale throughout the city, involving participation of about 1000 shops.
Among the clothing labels available for sale are Christian Louboutin, Lacoste, Karen Millen, Splash, Alexander McQueen, Level Shoe District, L’Amour Abays of Sheila, Tory Burch, Monsoon, DKNY, Ted Baker, Galeries Lafayette, Michael Kors, OshKosh B’Gosh, Debenhams, Marc Jacobs, Kurt Geiger and Al-Motahajba.
Apart from fashion, other great deals have been found at Early Learning Centre, Damas, Sunglass Hut, Pandora, Baccarat Boutique, Urban Male Lounge, NStyle Beauty Lounge, Paul Smith, Crate & Barrel, Swarovski and X-Space Dubai.
The National Day Super Sale initiative has been aimed at boosting the retail sector of the emirate. By running promotions that offer retailers options to boost sales during this time of the year, will further improve Dubai’s position as the year-round shopping hub, pointed out Saeed Mohammad Mesam Al Falasi, the Executive Director of retail and strategic alliances.
No other destination in the region offers such a superb collection of fashion and lifestyle brands, all under a single roof. Dubai has already set the highest standard in terms of brand mix and quality in the retail sector in the region.
The unique National Day initiative offers several opportunities to buy sought-after items at incredible prices, thereby giving shoppers reasons to celebrate National Day. While shoppers are all set to visit their favourite stores this weekend for the super sale, retailers have chosen to roll out their national day sale early in the week, as this gives shoppers plenty of opportunity to choose their purchases prior to the national day weekend rush.
The Marketing Head for Centrepoint, Shyam Sunder, revealed that Centrepoint rolled out its annual National Day shopping bonanza in all its UAE stores from 24th November to 3rd December. Here, shoppers can look forward to getting a 25 percent discount at all Centrepoint stores from 24th to 30th November, and in Dubai alone, reductions would be 60 to 90 percent off on a minimum of 30 percent stock keeping from 1st to 3rd December, he said.
Splash will run a buy two get one free offer all through the promotion period across all stores. The response from shoppers has been quite encouraging so far, but, the shopping will pick up once salaries are paid ahead of the coming weekend, Sunder said.
Apart from these, the City Centre Deira, City Centre Shindagha, City Centre Me’aisem, malls of the Majid Al Futtaim Properties, will all run exciting promotions to celebrate the National Day. The City Centre Deira allows shoppers to shop and win instant prizes. A customized vending machine allows shoppers to withdraw gift cards and vouchers, and the visitors can also take a National Day themed selfie, which would be printed and posted on social media. From 1st to 4th December, shoppers spending minimum of Dh.200 at City Centre Me’aisem and Dh.150 at City Centre Shindaga will have the opportunity to win two iPhone7s at raffle draws every day.
Events
The Dubai Municipality Public Parks and Horticulture Department and Children’s City will organize a variety of events for the 45th National Day. The events will be held at public parks in Zabeel, Creek, Mamzar, Mushrif and Al Barsha Pond Park, will include free activities for children from Thursday to Saturday 2.30pm to 9.30pm.
The events will include magic show, face painting, ceramic painting, colouring workshop for children and other recreational activities, in addition to park activities. The Children’s City has prepared a brief programme to celebrate National Day. The events at Children’s City will be held on Friday and Saturday from 4pm to 7pm and include variety of traditional and cultural activities.
Among the events at Children’s City are traditional Emirati hospitality, a special celebration sponsored by Orchid Fine Arts Institute, technical workshops, distribution of National Day gifts, variety traditional shows, performances by military band, popular games and dances, play on love of nation, heritage exhibition, flag colouring corner, and 45 grand raffle draws.
As part of celebrations, entry to the Saruq Al Hadid Iron Age Museum will be free of charge for people of all ages on 3rd December. The museum of Heritage Village features findings from Saruq Al Hadid, the archaeological site, which existed in Dubai 4000 years ago.
