Dubai Shopping Festival, Dubai's mega shopping extravaganza, will open doors with a 12-hour sale, during which, the prices would be significantly cut, bringing the prices down by 90 percent.
If you are looking to replenish your wardrobe this year-end, this could be the right opportunity to spend less on fashion and other merchandise. Starting 26th December 2018 to 2nd February 2019, retailers across the city would slash prices anywhere from 25 percent to 90 percent, aiming to clear out excess inventory and stimulate consumer spending.
Retailers across Dubai will be seen wooing customers later this month with heavy discount, when the festival kicks off on 26th December, seeking to attract bargain hunters. The 12-hour sale will run from midday to midnight.
Organized by Dubai Festivals and Retail Establishment (DFRE), this year marks the 24th edition of the annual event, which will run for more than 30 days, ending on 2nd February 2019.
DSF is one of the key drivers of consumer spending in the UAE. Ever-since its launch on 16th February 1996, the retail event has been on the growth track. Studies indicate that there is an increased tendency for people to swipe their cards or open their wallets more during DSF.
According to latest estimates, the sales across shops in Dubai continue to remain strong, and consumers may splurge billions of dollars over the next few years.
The analysis by the Dubai Chamber of Commerce that was released early this year indicates that the value of retail sales in Dubai may touch $43.8billion by 2021.
The marketing arm of Dubai Tourism said that there is also an opportunity for budget savvy consumers to score some discounts every weekend during the festival. The DSF “Weekend Surprises” will begin at 10am every Thursday, Friday and Saturday, with discounted goods across a range of items from fashion to beauty would be up for grabs.
For the night shoppers, DSF organizers said there would be deals from 6pm every Wednesday starting 9th January. During the “Shop the Night Away” evenings, consumers can look for ‘promotion bundles’ at retailers in the mall, and through promotions at restaurants and food courts.