Dubai Shopping Festival 2014
Organized by Dubai Events and Promotions Establishment (DEPE), together with Dubai Tourism and Commerce Marketing (DTCM), the Dubai Shopping Festival (DSF) is one of the most well-known shopping fiestas in the world.
The DSF is a retail celebration that kick-starts every January. The 19th edition of this internationally acclaimed month-long festival will begin on 2nd January 2014 and will conclude on 2nd February 2014.
During this period, the extravaganza would paint the city in a festive mood with its unique blend of shopping, raffles and entertainment. Apart from shopping and prizes, hundreds of events and activities are open to residents and visitors of all age groups, ranging from international concerts, musicals and shows, to sports, outdoor and fashion events.
Ever-since its launch in 1996, DSF has grown from being a mere shopping event, to an international entertainment and shopping extravaganza that continues to draw millions of visitors to Dubai each year. The DSF records a staggering amount of money spent every year, while also attracting close to 47 million visitors so far, and having pumped in more than Dh.114bn into Dubai economy.
The mega event commences with entertaining street performances, display of fireworks, and proceeds to high discount tax-free shopping, and entertaining events during the festival. The retailers usually announce up to 75% discount on electronics, jewellery, watches, perfumes, textiles, carpets, and more on major brands.
Apart from these, there are opportunities to win several daily and weekly prizes in events organized by shopping malls and retailers, with prizes such as LX50 to be given in cash in Lexus Mega Raffle. The festival has always been recognized for its mega raffle draws, with best luxury cars, gold and other such items being given away as prizes. Last year, the Mall of Emirates, Mirdiff City Centre and Deira City Centre, together offered promotions and prizes worth Dh.1.3million.
The other malls that were part of the DSF 2013 were Burjuman, Reef Mall, Mercato Mall, Paris Gallery, Visa, Jumbo Electronics, Emirates NBD, Al Ghurair, Damac, Emax, Lamcy Plaza, and Arabian Centre.
DSF 2014 will once again, kick-start Dubai’s events calendar this year, making the emirate a major attraction for visitors from across the globe with 32 days of non-stop celebrations featuring shopping, entertainment and incredible prizes on the offer.
The DSF 2014 is hoped to be yet another successful edition aimed at boosting Dubai’s image as an international events hub of global excellence. The dates for 19th edition of DSF 2014 to be held from 2nd January to 2nd February, has been announced by Dubai Festivals and Retail Establishment (DFRE), an agency of DTCM.
The announcement follows the winding up of summer promotional festival “Summer in Dubai”, which will end on 7th September, which was a campaign aimed at promoting Dubai as summer destination for domestic and international tourists.
The past 18 editions of DSF have made it one of the longest running and most popular and successful shopping festivals in the world. The DSF 2014 can be booked as a tour package with return airfare.
DSF and Tourism
DSF also plays a vital role in tourism industry of Dubai, with several millions making it a point to visit Dubai this season to discover some branded antiques of the world. DSF forms a part of significant measures undertaken by the DTCM to contribute to Dubai's tourism strategy of increasing tourist arrivals in the emirate to 20 million by the year 2020. This also forms an integral part of the vision of HH Shaikh Mohammad Bin Rashid Al Maktoum, the Vice President and Prime Minister of UAE and Ruler of Dubai.
Major features of DSF
During the DSF period, the malls of Dubai are lined up with branded jewellery, electronics, clothing, carpets, art and crafts, perfumes, watches and sell at discounted prices. Hence, if you have been eyeing Gucci or Prada, or Versace or Armani, this could be the right time to get hands at it.
The Souks of Dubai are also a hub of activity during the DSF, with Gold Souk being the most popular among these. The Shops are well-lit with glittering gold jewellery ranging from bracelets to necklaces and bangles. The spice souk is usually very busy this season with aromatic spices and is a riot of colour.
DSF, also known as ‘Layali Dubai’ in Arabic, offers a range of activities that immerse you in vibes of excitement. You could enjoy and experience the merriment of childhood at the cartoon event with your own Casper, or Pokemon at the international heritage at Global Village. Carpet Oasis, Dubai Fashion Week and Raffle draws being other major highlights of the festival.
The mega event will begin with entertaining street performances and a display of fireworks. Shoppers can begin enjoying the high discounted shopping, and entertaining events organized all through the festival. Shopping in Dubai is largely tax-free, as merchants are permitted to import products from other countries with very little or no custom duties. The shopping malls and retailers will offer up to 75% discount on range of items, including jewellery, watches, electronics, carpets, textiles, perfumes, and handicrafts of major brands.
Apart from the tax-free discounted rates, shoppers can also look forward to an opportunity to win several daily and weekly prizes, organized by participating shopping malls and retailers. The prizes include luxurious LX570 car and Dh.100,000 in cash in the Lexus Mega Raffle. The Dubai Gold and Jewellery Group also announce exciting DSF promotions by offering visitors a chance to win 21kilos of gold worth Dh.4.5mn through raffle draws.
The event, which opens with spectacular firework display, offers a series of colourful cultural programs and entertainment events all through the festival including international fashion shows, street-side performances, nightly fireworks, performances by artists, film festivals, musical shows, cultural events, all of which reflect the cosmopolitan character of the emirate. Even the parks in Dubai will be used for various entertainment activities such as mini fun fair, space ship, Dubai Creek Tours, World of Ice, Flower Garden, Remote-control boats, Spiderman Zone, Park Taxis, Flower Garden, helicopter tours, Acrobatics Show and China Town. The streets in Dubai too, wear a colourful look, when they play host to DSF activities.
The other activities that form part of the DSF are:
The DSF Carnival
As always, DSF 2014 will also witness spectacular parade with performances by renowned international artists, apart from shows by acrobats, percussionists, dancers and more. The DSF Carnival is an all-out display by various performers including musicians, jugglers, unicyclists, stilt walkers, all of which render the festive feeling of DSF across Dubai. Visitors get to enjoy live concerts and jazz world performed by some renowned artists.
Dubai Carnivals will be held in different platforms, each with different themes including Chinese, Japanese, Arabic, and Russian. Every year at least 300 performers participate in the Carnivals, which will be held every weekend during the month-long DSF.
The Global Village is another major attraction during the DSF for visitors, who get to explore international heritage and cultural diversity. The Global Village is associated with DSF, although it runs longer than DSF. The Global Village is a unique concept of bringing the entire globe under a single roof. As the name indicates, Global Village is a true representation of culture of various countries at a single place. Every country will set up its own pavilion, wherein renowned products in their home countries are displayed. Apart from product sale, Global Village also offers entertainment events, food stalls, children rides, sports activities and lucky draws on daily basis.
Carpet Oasis is a treasure trove of carpets, wherein traders from across the world, offer good value on a range of floor coverings. It will be open during Dubai Shopping Festival this year too, with thousands of unique and exclusive handmade, oriental, and Persian carpets and rugs from across the globe will be displayed, apart from a large collection of antique souvenirs.
The Dubai Dolphinarium will be organizing an exclusive show for kids during DSF. There are other events too, to keep the children engaged such as Children of World Olympiad, cartoon and circus shows.
The DSF Desert Camp offers adventure activities such as quad bikes, horse riding and camel rides.
A major attraction of the DSF event every year is the gourmets, wherein visitors get to satisfy their taste buds from delicious cuisines prepared from all corners of the world. Scrumptious cuisines ranging from continental to Chinese, Italian to French, and all special Arabic Delights form part of the gourmet.
The food festival during DSF will see a gathering of people from diverse backgrounds joining together to enjoy international cuisine, involving celebrity chefs, culinary workshops, live cooking counters, and interactive events and exciting prizes.
Sports enthusiasts visiting Dubai during the festival will have the opportunity to participate in a range of sporting events, including Open Tennis Championship, Ice Hockey, Hockey on Synthetic Surface, Football Tournament, Russian Ballet on Ice, Skating and Rowing Championships.
The DSF 2014 will also offer a range of special events such as seminars, exhibitions, business conventions, book fairs, and Hope Opera for the handicapped.
Several local travel agencies, tour operators and airlines operate services to the UAE, with special discounted tour packages, targeting tourists seeking to enjoy the Dubai shopping extravaganza during this event. For instance, Emirates, the national airline of Dubai, has been offering attractive tour packages for DSF, and last year, Emirates offered a Pay 3 Stay 4 promotion package offering accommodations in top rated city hotels in Dubai for four nights stay, while paying the price for three. The package was inclusive of complimentary airport shuttles to and from hotel by private car, an Arabian Adventures welcome pack, and more such benefits.
On availing these travel deals, visitors can enjoy sightseeing tours to some most exciting destinations in Dubai, such as Burj Al Arab, Burj Khalifa and Desert Safari that make it a world-class tourist destination.
For more details contact:
Dubai Shopping Festival 2014
Start Date: 02/Jan/2014
End Date: 02/February/2014
Venue: Different venues around Dubai
Name of organizer: Dubai Events & Promotional Establishment
Department of Economic Development Building, 1st Floor, Baniyas Street, Deira, Dubai, UAE
Tel: 00971 4 2235 444
Fax: 00971 4 2235 888
Dubai Shopping Festival 2012 Grand Opening
blog comments powered by Disqus