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Dubai Summer Surprises

26 June 2017

The Dubai Summer Surprises (DSS), the annual citywide summer celebration, is back for its 20th edition from 1st July to 12th August, and will culminate with the Grand Finale Sale from 10th to 12th August, offering final price cuts of summer, offering shoppers a final opportunity to snap up the best discounts.

dubai Summer Surprises

DSS offers six weeks of retail experiences and events, and highlights of this year include the six-week sale, weekly 72-hour sale, weekly Friday Surprise and Grand Finale Sale. Shoppers can get up to 30 to 75 percent discount throughout the six-week period, with the global brands offering deals across various malls and shopping centres in Dubai.

To further celebrate the citywide promotion, DSS will launch its first-ever DSS City Pass, offering up to 50 percent discount in more than 28 attractions across Dubai. People get to enjoy Bollywood glamour at Bollywood Parks, or they can channel their inner superhero at IMG Worlds of Adventure at a discounted price this summer. The packages start from Dh.449 for a standard three-attraction package, with prices varying depending on packages bought.

Further, there is mid-week 72 hour sale from Monday to Wednesday, every week during DSS, and there is Friday Surprise sale with incredible shopping deal starting 7th July.

The DSS will culminate in the Grand Finale Sale from 10th to 12th August, featuring the last price cuts of summer, offering shoppers the final opportunity to snap up the best discounts, prior to culmination of sale period.

The Executive Director, Retail and Strategic Alliances, at Dubai Festivals and Retail Establishment (DFRE), Saeed Mohammad Measam Al Falasi, expressed delight that DSS is back this year uniting people across the city with a scintillating six-week line-up of incredible sales, retail promotions and events.

Al Falasi expressed confidence that the 20th edition of DSS will make Dubai the place to be this summer, with its unique retail and indoor entertainment experiences.

However, the organizers have said that the deals will be revealed 24 hours beforehand, so shoppers can monitor the DSS website www.dubaisummersurprises.com and social media channels.

Dubai Summer Surprises Videos

Robin Vinod

Writer/blogger who writes on topics such as travel, real estate, employment and everyday life on GCC countries