International RE Strategies and Negotiation Harvard GSD

Since 1936, Harvard Graduate School of Design has been recognized as one of the world's top design schools, and is consistently ranked number one in North America for its Master in Architecture and Master in Landscape Architecture programs. The Harvard Graduate School of Design has over 13,000 alumni and has graduated many famous architects, urban planners, and landscape architects. The school is considered a global academic leader in the design fields.

At Harvard Graduate School of Design Executive Education, industry and academia's foremost leaders join with accomplished design and real estate professionals from around the world. In this setting, complex challenges are addressed and innovative solutions are created. In our dynamic learning environment, participants emerge with practical insights and valuable lessons that can be put into action, right away. Innovation in action- that's the Harvard Graduate School of Design Executive Education experience.

Program Description

The role of strategy in today’s business world cannot be overemphasized. Increasing competition from existing players as well as emerging competitors, and the uncertainty and changes in the industry environments have all created a need for a greater understanding of the business. Doing a critical assessment of the total enterprise, reasoning carefully strategic options, and crafting business strategies are the key challenges managers face today. This program will take a systematic look at how to analyze the environmental forces and the factors within the company, which will be followed by a discussion on the planning and execution of strategies. The focus will be on the real estate industry which continues to offer growth opportunities but also is subject to various challenges.


Strategic management is a process of setting a company’s direction, developing strategy, and allocating resources. Different strategic tools to evaluate environmental threats and opportunities, and the dynamics of competition will be discussed. Also, company strengths and weaknesses and how to develop competencies will be examined. The strategic positioning of a company in its industry will be analyzed.

Technology-enabled radical innovation is shaping the real estate industry. It is important to identify the disruptive trends in this industry early on to be able to generate significant benefits. The program will discuss how technological advances are changing the real estate industry landscape and what actions companies can take to remain competitive. We will look at the factors responsible for strategy execution and how to increase overall effectiveness for the industry.

Program Outline

DAY 1
Session 1: Strategy Foundations
- The strategic management process
- Competitive advantage and value proposition
Session 2: Presentation - A Strategic Approach to Real Estate Innovating in:
1. Strategic Research

2. Financing

3. Structural Execution

4. Printing 3D parts for Longevity
Session 3: Internal analysis – Company Strengths and Weaknesses
- Resources and capabilities
- Core competencies
- Value chain activities
Session 4: External Analysis – Identifying Threats and Opportunities
- Macro environment
- Industry structure and competition

DAY 2
Session 5: Strategy and Competitive Positioning/Positioning in Real Estate
- Generic business strategies and positioning
Session 6: Strategy in a Dynamic Environment/Financial innovation in Real Estate
- Strategy, disruptive innovation and blue ocean strategy
Session 7: Strategy and Growth/Affordable Housing Growth in Real Estate
- Market expansion
Session 8: Strategy Implementation/Real Estate decision and execution
- Implementation levers (structure, systems and processes)
- Execution and performance – Balanced scorecard

To Register

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Select: English Language
Select: "Strategic Management and Innovation in Real Estate"
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