The 26th edition of the Dubai Shopping Festival will begin on December 17.
Dubai , Dubai
14 November 2020, 12:00 AM
17 December 2020, 12:00 AM
The Dubai Shopping Festival will run from December 17, 2020 to January 30, 2021), according to Dubai Festivals and Retail Establishment (DFRE)’s 2021 Retail Calendar released on Wednesday.
One of the biggest and longest running shopping festivals, DSF will return with exceptional retail and entertainment experiences plus life-changing promotions and raffles, the establishment said.
The seven-week mega event will kick off with huge concerts featuring regional and global music superstars plus spectacular fireworks displays.
The event was created to attract both residents and visitors to the city’s impressive line-up of destinations, attractions and world-class malls. This edition calendar is packed with 15 festival campaigns spread throughout 2021.
Dubai’s retail community received the full support of the government as well as key partners and stakeholders who all work closely with the sector to help it reopen strongly, continue to drive sales and reinforce consumer confidence. This year-round support has empowered the entire retail community, from brands to malls, and established a solid foundation for continued growth.
Ahmed Al Khaja, CEO, DFRE, said: “ We have learned many lessons from the COVID-19 pandemic; with the events of 2020 helping to shape a new focus on what is required to host major events in the months and years ahead. The new 2021 calendar offers a strategic platform of retail events, promotions and entertainment that will help to ensure Dubai stays safe and at the forefront of the world’s important retail destinations”.