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Serena residential development launched in Dubailand

23 February 2016

Dubai Properties has unveiled its master-plan for the forthcoming residential development in Dubailand, ‘Serena’. Dubai Properties Group (DPG) is one of the largest fully integrated real estate and community development businesses in the region.

Spanning an area of more than 8.2million square feet, the well-designed residential community aims to accommodate the growing affordable house category.

Drawing inspiration from Mediterranean Spanish theme architecture, Serena would be developed in five phases, with first one due for completion by the end of 2018.

Comprising well-designed landscaped clusters of four to six units, the Phase One comprises of double and triple bedroom townhouses, triple bedroom semi-detatched villas, the well-designed concept brings in Spanish lifestyle and ambience to the UAE, it said.

serena dubailand

Serena, located in close proximity to Downtown Dubai, offers direct access to the Emirates Road, and is surrounded by several well-known communities, developed by Dubai Properties, including Layan and Al Waha, the developer said.

Serena will include several amenities including recreational facilities, play areas, swimming pools, gymnasiums, healthcare facility, which makes it ideal for families.

The development enjoys sufficient retail leasing space, spanning 100,000 sq. ft. and offers residents considerable choices of retail options to meet their daily needs.  The unique design promotes good neighbourhood spirit, and improves lifestyle of residents with sufficient scope for outdoor activities, and this makes it an ideal location for families seeking a lively residential destination with communal feel.

Serena is surrounded by greenery, and promotes a vibrant atmosphere, with a plaza to come up in the heart of the community, offering a range of retail options.

Serena is expected to grow to be one of the most sought-after residential communities in Dubai, said Dubai Properties.

The CEO of Dubai Properties Group, Abdullatif AlMulla said that Serena stems from the long-standing experience of Dubai Properties Group in the market, understanding the growing needs for affordable housing in the emirate.

Al Mulla said that good quality and affordable housing should be accessible to all, and Serena will easily meet this need.

Serena is a master-planned development that is rich in amenities such as community centres, recreational facilities, swimming pools, retail options, gymnasiums, play areas and clinic.
The official sales launch and pre-registration for public will open at DP sales and customer service centre.

Robin Vinod

Writer/blogger who writes on topics such as travel, real estate, employment and everyday life on GCC countries

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