Dubai Summer Surprises (DSS), the annual celebration of best retail offers, coupled with exciting events and fun for the entire family, will return for its 24th edition.
Starting from 1st July and running up to 4th September this year’s DSS will be an action-packed extravaganza of shopping, apart from a range of events to thrill residents and visitors daily for ten weeks of summer fun.
Organized by Dubai Festivals & Retail Establishment (DFRE), the DSS 2021 will showcase hotel, shopping, dining and entertainment options at huge summer rates, offering great value.
The city will be lit with colourful decorations and lighting so as to help visitors and residents get into the spirit of DSS, and to spread cheer around Dubai during the course of the event.
This year’s DSS will begin with a wonderful opening of fireworks, projections and fountain shows at Burj Khalifa, the Palm Fountain at the Pointe and the Imagine Show at Dubai Festival City Mall on 1st July.
Fans will be happy about the return of few exciting promotions such as DSS Share Millionaire, Daily Surprises etc.
Other fresh additions to this year’s line-up include foodie events such as the Big Eid Eat, Summer Restaurant Week, Dine & Win, while families enjoy the Movie Magic and the Summer Art Project.
Residents and visitors are likely to be spoilt for choice this DSS with opportunities to win amazing raffles and prizes that are up for grabs, apart from super offers to come up towards Eid Al Adha and the annual Back to School season.
The DFRE Chief Executive, Ahmed Al Khaja said “DSS is one of the most eagerly-awaited occasions on the annual retail calendar. There is always great excitement felt across the city as residents and visitors gear up for this major celebration of shopping and fun.”
With about 10 weeks of attractions, raffles, promotions, family events and more, this edition of DSS is growing to be one of the best to come, he said.