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Product Management: Creating Digital Products

Workshops Jumeirah Lakes Towers 19 Nov 16 10:00 AM
Product Management: Creating Digital Products
While millions of digital products are launched every year, only a selected few become successful businesses. Learn the practical skills you need to make your product stand out!
Early Bird (917 AED): USD 250.00
Event Location
AstroLabs Dubai, Cluster R JLT, Dubai
Jumeirah Lakes Towers
Start Time
19 November 2016, 10:00 AM
End Time
19 November 2016, 04:00 PM

While market un-readiness, mediocre products, and competitive forces could all be reasons for failure, more often than not, it is a bad product strategy that destroy the dreams of startups.

It is poor product thinking when entrepreneurs fail to understand real user problems.
It is poor product execution when products launch much later than expected.
It is poor product management when founders struggle with creative people (software developers and designers) and fail to understand their language.
It is poor product design when users don't enjoy their 'first product experience' and therefore fail to convert.

Build products is hard. And building great products is even harder. A great product happens because of hundreds of small choices that someone took along the way. While great product management is half art/half science, a lot of the skills can be taught and the common pitfalls can be avoided.

Full of practical exercises and best practices, this course is designed to help you learn the secret sauce and build products that users want!


User Research: customer interviews, user personas, competitor/lean testing.
Product Definition: vision statement, product canvas.
Roadmap: feature prioritization, product roadmap template.
Painless Functional Specification: spec writing, wireframing activity.
Development Process: how to work with developers, agile methodologies (Scrum/Kanban), estimating timelines, backlog grooming, sprint cycle, velocity, process setup in Trello.
Validation (After Launch): qualitative/quantitative analysis, surveys, NPS, metrics in E-Commerce/SaaS/Marketplaces, experimentation and A/B testing, common pitfalls.
Deep Dive (Real Product Applications): push notifications, onboarding, pricing, app logins, app user reviews.

Category: Classes / Courses | Professional Training.

Artist / Speaker: Rawad Khalife.

apps startup lean design mvp digital products product management product designproduct

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