Great discounts mark first day of Friday super sale

Long queues, massive discounts and crowded stores marked the first day of the Black Friday super sale weekend in Dubai. This shopping weekend is also called the White Friday with several online and traditional stores offering massive bargain deals.

This weekend marks the start of the Christmas shopping season and stores often offer huge discounts. In the UAE, this shopping weekend is called the White Friday with several online and traditional stores offering massive bargain deals.

Organised by the Dubai Festivals and Retail Establishment (DFRE), the sale offers great savings and gives shoppers the chance to win prizes and cashback. More than 20 major shopping malls including Mall of the Emirates, City Centre malls, Dubai Hills Mall, Dubai Marina Mall, Dubai Mall, Mercato Town Centre, Ibn Battuta, Mall Circle and Nakheel Mall are participating in this promotion.

Mary, a shop assistant at Dubai Mall said her outlet was expecting a huge rush this weekend. “Usually Friday mornings are very quiet,” she said. “But as you can see, today is already very busy. After 3pm, the crowds are going to double.”

She added that the staff is expecting to work overtime during the weekend. “This is the best sale we have during the year,” she said. “We have 50 per cent off everything in the store. So, people keep flocking in. We are expecting to work at least 2 hours beyond our usual shift during closing.”