Latifa bint Mohammed inaugurates ‘Big Bad Wolf Books’. 50%-80% discount at event that reinforces Dubai as preferred destination for culture.
Sound Stages, Dubai Studio City, Dubai
14 April 2022, 12:00 AM
24 April 2022, 12:00 AM
After a two-year break owing to the pandemic, Big Bad Wolf Books has returned to Dubai on a scale that underscores the event’s reputation as the world’s biggest book sale.
Taking place from Thursday until April 24, the 11-day event is being held at Sound Stages in Dubai Studio City.
Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture and Arts Authority (Dubai Culture) and Member of Dubai Council, inaugurated the third edition of the world’s biggest book sale, ‘Big Bad Wolf Books’.
During her visit, Sheikha Latifa toured the exhibition and praised the cultural and cognitive diversity offered by the event, which features books in many languages that cover a wide range of disciplines and fields, including scientific, literary and humanitarian among others.
Big Bad Wolf Books aligns with many of Dubai Culture’s sectoral priorities, including making culture accessible to everyone and promoting reading, Sheikha Latifa said.
A sizeable crowd gathered for its opening day, descending into the labyrinth of one million books, which are being sold for 50 per cent to 80 per cent less than the recommended retail price.
The sale is open daily from 10am until 2am, and is free to enter.
It's taking place in partnership with Dubai Culture and Arts Authority, and returns to the emirate following a virtual sale held in association with the Sharjah Book Authority in 2021.