Luxury fragrance brand reveals new experience at Mall of the Emirates. The Italian brand - Vranjes Firenze focuses on beauty and wellness in the post-Covid era
03 April 2022, 12:00 AM
30 April 2022, 12:00 AM
Visitors to Mall of the Emirates (MoE) in Dubai had a beautiful sensory experience on Thursday evening following the opening of a Dr Vranjes Firenze’s outlet.
Inspired by his artistic home city of Florence and the beautiful landscapes of Tuscany in Italy, Dr Vranjes Firenze blends pure natural ingredients with exquisite essential oils for unique and original olfactory delights. The brand brings a range of reed diffusers, refills and room sprays that provoke an atmosphere and variety of emotions to accompany every living space. The brand is retailed in the region by Kuwait’s M.H. Alshaya Co.
Dr Vranjes Firenzes opened its flagship store in The Dubai Mall in October 2019. This was followed by a store in the Dubai Hills Mall, which opened in February 2022 and the most recent opening at the MoE on Thursday.
The renowned Italian home fragrances brand’s expansion plans remain robust this year, with more openings planned, including in Yas Mall, Abu Dhabi.