Majid Al Futtaim opens Store of the future in Dubai

Majid Al Futtaim, one of the largest retail groups in the region, on Monday launched ‘store of the future in Dubai, offering an immersive and personalized experience to shoppers by combining the physical and digital shopping concept.

This is launched at Mall of the Emirates in partnership with technology major Cisco.

The first of its kind store in the region is divided into four sections and equipped with dozens of smart and magic screens to help as well as suggest shoppers what to choose and what suits them the best.

For the people visiting the store of the future, it’s a unique shopping experience backed by VR and AI technologies. This unique hybrid shopping experience starts the moment you enter the outlet. With the help of data being collected by AI and computer vision, shoppers are recommended products based on their gender and preferences.

For instance, when you pick a product, they’re showcased on a big screen while the magic screen shows the price, size and colours of the products and how it looks on you. Interestingly, the smart screen can be split into three parts for three different shoppers for an easier shopping experience.

When you pick a product to try, the magic mirror can take transform from a physical to a digital experience. And when the product is scanned, it gives complete details about the colour, price and sizes.