Dubai - Big Bad Wolf sale returns on April 7

The world’s biggest book sale, the Big Bad Wolf (BBW), is back for its fifth edition this year. The sale which will run from April 7 to 16 will offer discounts of up to 75 per cent on over 1 million books with some titles starting from as low as Dh2.

The new dates are Friday, April 7 and the sale will still be 10 days long, ending on Sunday, April 16.

The Big Bad Wolf has also confirmed that the sale will continue to take place at Sound Stages in Dubai Studio City from 9am to 2am and will be free to enter.

The venue will be packed with over a whopping million different books spanning a number of genres and languages from English to Arabic, French and more. There will be plenty for children and adults alike from biographies, non-fiction, history, mystery, science fiction, and much more.

“The books will be the superstar of the event,” said Andrew Yap, co-founder of BBW. “We have about 60—70 per cent new book titles as compared to last time and we have a lot more discounts.”

This year, BBW will be held under the theme ‘Bigger and Gooder’. Andrew said that it was a play on words to remind people that reading was of utmost importance. “A lot of customers called us out saying we made a mistake,” he said. “So we tell them that we are all a work in progress. That is why we should read. We need to read to know that such a word does not exist. It is a very powerful statement.”

This year, visitors will also be able to buy gift vouchers for their near and dear ones. Additionally, according to Andrew, “the look and feel of the hall will be different” and instead of being laid flat in stacks, there will be elevated shelves which will make for a better customer experience.

The BBW now also has an office and warehouse in the UAE, which has contributed to making the books cheaper. “Definitely, it will bring our overheads lower,” said Andrew. “We will have more discounts and we are able to replenish books better.”