Dubai Summer Surprises will be holding a 12-hour sale on July 1, offering from 25 per cent to 90 per cent discounts at over 100 brands.
29 June 2021, 12:00 AM
31 July 2021, 12:00 AM
Dubai is welcoming the return of the annual shopping event - Dubai Summer Surprises. This is the 24th year that this festival has taken place in Dubai.
Organised by Dubai Festivals and Retail Establishment (DFRE), the 2021 edition of DSS will start on Thursday, July 1 and will run until Saturday, September 4, 2021.
The flash sale will take place from 10am to 10pm exclusively at Majid Al Futtaim malls on Thursday. This includes Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me‘aisem, My City Centre Al Barsha and City Centre Al Shindagha. Each mall will also host its own range of activities, family-friendly live entertainment and rewards.
Shoppers this year who spend Dh300 or more can enter a draw to win one million Majid Al Futtaim SHARE reward points. Customers can scan their receipts using the SHARE app to enter the draw and a winner will be announced on July 4.
“DSS is mainly designed to cater to UAE residents, who plan to stay here for the summer with their families,” said Ahmed Alkhaja, the CEO of Dubai Festivals and Retail Establishment at Dubai Tourism. “They are our priority. Many residents are staying in town with their family.”