Dubai auction to support 100 Million Meals campaign

Mohammed bin Rashid Al Maktoum Global Initiatives, in partnership with the Roads and Transport Authority in Dubai, Etisalat, and Emirates Auction, will organise a charity auction to sell off special car plate numbers and mobile numbers to support the ‘100 Million Meals’ campaign.

The auction will be held on Saturday May 1 at Hilton Dubai Al Habtoor City and the Proceeds of ‘The Most Noble Numbers’ auction will go towards providing food aid for disadvantaged individuals and families across 30 countries during the Holy Month of Ramadan.

The auction will enable bidders to own exclusive numbers, while contributing to a good cause.
The charity auction will be bidding off a set of special mobile numbers, such as 056 999 9999, 056 999 9993, 054 999 9993, 056 555 5556.

Up for bidding will be single-digit car plate numbers, such as AA9, and two-digit number plates including U31, T38, and E51.

Distribution of food parcels has already begun in several countries as part of the ‘100 Million Meals’ campaign, in an integrated network of collaborations between the campaign’s organiser MBRGI and local and international partners in each beneficiary country. Food parcels will empower individuals and families to prepare their own meals throughout Ramadan.

‘The Most Noble Numbers’ charity auction is an addition to the four main donation channels available. First, the campaign website www.100millionmeals.ae; second, the call centre on the toll-free number 8004999; third, the designated bank account through Dubai Islamic Bank (AE08 0240 0015 2097 7815 201); and fourth, SMS by sending “Meal” on specified UAE numbers (Etisalat and Du) listed on the website.