Dubai: Umm Al Sheif Metro Station to be renamed

Dubai’s Roads and Transport Authority (RTA) has granted Equiti Group, a provider of brokerage services, the naming rights of Umm Al Sheif metro station, which will be rebranded as Equiti metro station, for a period of 10 years.

RTA will soon commence to mount up the newly named Equiti metro station on exterior signboards, in smart and electronic systems of the public transport system, as well as to on-board voice announcements across metro trains before and upon arrival at the station, so as to familiarise passengers and station goers with the new name.

Abdul Mohsen Ibrahim Kalbat, CEO of Rail Agency, RTA commented, “The naming rights for metro stations represent a rewarding investment opportunity for numerous companies and businesses in the UAE to promote their brands in Dubai, which stands out as a unique front for a variety of mega corps and a grand platform for major financial and business firms."

Iskandar Najjar, Equiti Group CEO, said: “Equiti is honoured to have been invited to be a part of the infrastructure and community of the UAE through the naming rights of one of Dubai’s most centrally located metro stations on Sheikh Zayed Road."