RTA to analyse residents' emotions via social media

A new initiative launched in Dubai will enable the Roads and Transport Authority (RTA) to analyse customer emotions via social media.The result of this analysis enables the transport authority to improve services.

“RTA is tapping into its rich stock of big data and advanced technology characterised by high speed and a variety of sources. They include RTA apps and data received from external sources and sensors that read and analyse the huge data available at various RTA locations,” the authority said in a Press release.

“By using a big data platform and analysing emotions, RTA can capture and analyse information from social networking sites, such as customer notes and comments as well as information related to the public transport systems,” said the RTA.

“This will help identify areas and services that need to be improved, opportunities for new products and services, and the existing problems to be addressed.”