Hit charity Arab anthem marks 10th anniversary

November 11 marks the 10th anniversary of the release of the hit Arabic charity single, Tomorrow/Bokra, jointly produced by multi-Grammy Award winning producer, Quincy Jones and Emirati social entrepreneur Badr Jafar.

The Tomorrow/Bokra song was released on November 11, 2011 (11/11/11), a date chosen to highlight the ‘Oneness’ of the song and the hope that it would become a beacon of solidarity across the region. It brought together 24 leading artists from across the Middle East and North Africa, singing for a better future during a turbulent time in the region.

To commemorate the special anniversary, the architects behind the inspirational project have announced a revival and relaunch of the Tomorrow/Bokra production. In the coming months, the charity anthem will be relaunched with new artist collaborations, and digital and live experiences.

Its powerful message reached over 30 million viewers globally, topping the Virgin top ten charts in the Arab world for 6 weeks.

Among several plans to mark the Tomorrow/Bokra anniversary is a partnership with the eco-conscious music NFT platform, OneOf. The partnership bridges the past and the future with unique crypto art inspired by the song.

The proceeds from the relaunch of the song will be donated to a number of leading humanitarian and development organisations. This includes the International Committee of the Red Cross (ICRC) to benefit critical humanitarian assistance to populations affected by conflict in the Middle East.