Global fashion and lifestyle retailer SHEIN announces the first-ever winner of SHEIN X 100K Challenge.
17 September 2021, 12:00 AM
30 September 2021, 12:00 AM
Global fast-fashion retailer SHEIN hosted the first-ever SHEIN X 100K Challenge series this summer. The competition features a star-studded panel of judges including Khloé Kardashian, Law Roach, Christian Siriano, Jenna Lyons and Laurel Pantin.
The challenge kicked-off with 30 bold designers submitting their designs under the theme “Be Bold, Be You”.
The Top 5 finalists were picked by judges and through public voting, UAE based designer Armand received first prize of Voters Choice Award.
The winning designer Flaws of Couture announced on the globally streamed final series' last episode on Monday September 13th, and she is taking home the grand prize of $100,000 to start her own label.
The collection of the final winner Flaws of Couture will be showcased during the live broadcast of SHEIN FW21 on September 27th.
The top 5 finalists also had the opportunity to fly to Los Angeles for the finale and a once in a lifetime chance to be mentored by the judges (1-on-1) during the final challenge: Be You!
Use the code “UNI16” get the exclusive discount on the collection and other trendy pieces on the SHEIN website and app.