Rolls-Royce debuts its first-ever SUV, Cullinan

Customers looking for the “Rolls-Royce of SUVs” can now find it. After announcing it in 2015, Rolls-Royce recently debuted the Cullinan, its first-ever SUV with a $325,000 price tag. Cullinan, which officially enters the luxury car brand into off-road territory, is named after the largest diamond ever discovered, worth an estimated $2 billion.

The Cullinan is yet another exceptionally large vehicle from the House of RR, one that sells itself short in pictures, dimensionally. The 2-box design of the D-back models of the 1930s makes a comeback here, losing the tapering rear end seen in their cars.

The super-luxury marque may be arriving late to the SUV party – it remains the hottest money-spinner in the car business – but they have made a typically impressive entrance. It’s a big old beast, pulled along nicely by a 6.75-liter, twin-turbocharged V12 engine producing 563 horsepower.

The Rolls-Royce Cullinan is a raised estate car of monumental proportions and a royal presence with good amounts of utility and a great amount of luxury. Real estate and digital age moguls can use it to steer through their vineyards in Europe or traverse the desert to reach their resort-like habitats with ease.

The quality of the craftsmanship and customisation is unparalleled. And by design, it is a peerless product, which justifies the ransom’s worth that RR demands. Quite oddly, it is a driver’s car too, just an atypical one.