New app to reward residents for burning calories

A new fitness app launched in the UAE will reward members who exercise regularly with gym classes, sportswear and branded gym equipment.

Your Fitness Coach (YFC), which aims to be the most holistic fitness app in the region, has also partnered with gyms and studios in over 15 locations across the UAE.

Johan Du Plessis, founder and CEO of YFC said, “Our aim is to make fitness more accessible, more affordable and more rewarding. This app is a result of years of hard work where we asked industry experts and fitness enthusiasts what they would like to see in the future so that we could create that.”

In addition to tracking their steps and calorie burn, users of the app will be able to access various gyms and fitness studios, purchase access to group classes, get a certified personal trainer, follow an in-app training programme designed by fitness experts and get rewarded for all their activity.

Using the app for tracking activity levels and earning points is free whereas users who want to use the app for gyms and studios can get a monthly membership for Dh399. They have the option to freeze or cancel at any time. Both free and paid members can earn points for burning calories. The points unlock Y-coins that can be redeemed against purchases.

YFC also integrates cryptocurrency into the platform and enables users to make purchases using their crypto wallets. The app will also award points multipliers to users who take part in sports and fitness activities such as Dubai Fitness Challenge, Spartan, Tough Mudder, among others.