Fresh Omani halwa at Deira Old Souk market

Ramadan vibes have arrived early at the Deira Old Souk, with a new market that popped up in the business hub of Dubai.

Deira Old Souk, set up to usher in the holy month, is open from 10am to 9pm and will run until March 15

The stretch leading towards the Creek from the Gold Souk – the old Municipality Street – has a fresh, vibrant appeal. The Souq Ramadan bustles with residents and tourists in the evening, with many coming to purchase necessities for the festive season, as well as home goods and personal items.

As many as 20 kiosks offering various Ramadan items are on offer to meet all requirements for the festive season. Several entertainment activities are also being held, from local traditional dance to local art.

To thrill your taste buds with local delicacies, a food truck and a few traditional food stalls have also been set up, with an abundance of seating for diners.

Upon entering, visitors easily spots vendor Basheer Ahmed banging his wok with a wooden stirrer and tickling guests' taste buds as he calls out "Fresh Omani halwa, right from the wok to your mouth! Traditionally cooked, 250g for Dh15 and 500g Dh30 — don’t miss this opportunity."

Making nearly 100 kilogrammes of halwa per day, Ahmed sells it all. “This market has given exposure to these traditional desserts. Tourists love [to] purchase at least one kilogramme,” said Ahmed, who starts work at 10 in the morning.

Mohammed Abdullah, an Emirati working at Tasheel, accompanied two friends to the market so they can meet their festive needs. “Ramadan is arriving shortly, and most of the shopping for the month is done here,” said Abdullah.

Dubai Municipality launched it to usher in the holy month of Ramadan, focusing on preserving the unique traditions, heritage, and customs of Ramadan preparations, and promoting traditional markets and products. Opened on March 5, the market starts at 10am and is open until 9pm and will run until March 15.