Ramadan at Mall of the Emirates and Deira City Centre

A region-wide campaign to collect items and distribute them to the needy this Ramadan was launched by Majid Al Futtaim - the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa. This year marks Majid Al Futtaim’s largest collective effort with 17 malls across the UAE, Bahrain, Egypt, Lebanon and Oman supporting the campaign.

The ninth year of the annual ‘Make a Difference this Ramadan’ campaign, in partnership with Emirates Red Crescent (ERC), has extended its reach throughout the region with various collection points where people can donate funds, clothes, electronics, toys, non-perishable food and other essentials that can put a smile on the faces of the disadvantaged across the region. Residents and visitors have been encouraged to contribute to the campaign which now will also include Majid Al Futtaim’s hypermarkets and entertainment destinations across the UAE, Bahrain, Oman, Beirut and Egypt. Boxes have been placed at prime locations in City Centre Deira, Mall of the Emirates, Mirdif City Centre, My City Centre and Matajer Malls in Sharjah.

Majid Al Futtaim has enlisted the support and celebrity influence of Emirati singer and composer, Fayez Al Saeed to create added awareness of its annual charity campaign, Make a Difference this Ramadan. Fayez Al Saeed, often referred to by his fans as the ‘Ambassador of Tunes’ for his multi-talented approach to singing, songwriting and composition, has collaborated with some of the most famous celebrities in the Arab world. This Ramadan, Fayez is leveraging his regional popularity to inspire others to give by acting as a voice and campaign ambassador for Make a Difference this Ramadan.

The campaign has extended its reach in its ninth edition and will include Majid as a group also, where people can now donate at Carrefour, Magic Planet, Ski Dubai, Vox Cinemas including Matajer Malls, which have become part of the campaign. There will be significant reductions on essential items that can be donated onsite at Carrefour and also Ramadan Najm shopping vouchers that can be gifted to those in need. People can also donate toys at Magic Planet for less privileged children, buy cinema tickets that will be donated to the campaign and donate their locker deposits at Ski Dubai.

With magnificent Ramadan-themed decor installed throughout the malls, every visit will be a celebration.