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What's new at Big Bad Wolf this year

Exhibitions Dubai 08 Apr 23
What's new at Big Bad Wolf this year
Big Bad Wolf Book Sale returns to Dubai with one million titles priced from Dh2. Genres of all kinds can be found as the event's fourth turn in the city begins.
Event Location
Sound Stage in Dubai Studio City, Dubai
Start Time
08 April 2023, 12:00 AM
End Time
16 April 2023, 12:00 AM

Thousands of book lovers turned up early in the morning on Friday as the world’s largest book sale kicked off in Dubai today. The Big Bad Wolf (BBW), which is selling over a million books with discounts of up to 75 per cent, will be running until April 16, from 9am to 2am at Sound Stage in Dubai Studio City.

Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, chairperson of Dubai Culture and Arts Authority (Dubai Culture) and Member of the Dubai Council, inaugurated the exhibition.

According to Andrew Yap, co-founder of BBW, they have about 60 to 70 per cent new book titles as compared to last year. As BBW now has a warehouse in the UAE, he said the prices would reflect it.

“Definitely, it will bring our overheads lower,” he said. “We will have more discounts and we are able to replenish books better.”

Taxi driver Jameel had taken a break in between his work to come and check out the exhibition. “I wanted to buy a few children’s books to gift to some friend’s kids,” he said. “Also, I want to pick up some books to help me improve my English language.”

This year, there are several new things at the sale. Books have been arranged in an elevated format, as opposed to the stacked format of previous years, making it easier for shoppers to browse through titles.

An ‘Unbelievable’ section has been added, which has books and posters for as low as Dh2. Customers can also buy gift vouchers for their friends and family.

While entry is free, visitors must register prior to entering the hall by scanning a QR code on-site and filling out a form. Registering automatically enters visitors into a raffle where they can win a number of prizes.

Dubai Big bad wolf 2023

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