Gitex 2022 - Epson to fast track Middle East growth

The Japanese major tech company Epson has embarked on a sales and marketing campaign in the Middle East, which aims to double its revenue from the region.

Neil Colquhoun, Vice President, Commonwealth of Independent States, Middle East, Turkey and Africa, (CISMETA), Epson, said that Gitex creates a platform for Epson to showcase its focus on innovation, developing and delivering solutions that address some of the region’s most pressing challenges.

At Gitex 2022, Epson will showcase immersive display solutions, printing solutions for a range of sectors, and sustainable product offerings, while highlighting the results of research that Epson recently conducted with key decision-makers across the region.

Data shows that 62 per cent of organisations in the Middle East and Africa (MEA) want to reduce energy costs, according to recent Epson survey results, with 58 per cent of respondents looking to invest in sustainable technology. Epson’s focus for Gitex 2022 will be showcasing its range of sustainable, energy-efficient solutions that address the pressing concerns of many of the region’s leading industry sectors identified in this new data.

Neil Colquhoun said that Epson’s Gitex 2022 focus is highlighting specific solutions that resolve the challenges facing customers in some of the region’s fastest-growing industries such as healthcare, retail, education and construction, while underscoring the company’s leadership in areas including immersive display solutions for events.