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Binghatti, Mercedes-Benz launches new luxury residences

Business Dubai 29 Jan 24
Binghatti, Mercedes-Benz launches new luxury residences
Dubai real estate: Binghatti, Mercedes-Benz launches new luxury branded residences.
Event Location
Dubai, Dubai
Start Time
29 January 2024, 12:00 AM
End Time
29 February 2024, 12:00 AM

Binghatti Properties, one of Dubai’s largest real estate development companies, and luxury automotive company Mercedes-Benz have announced a groundbreaking project — Mercedes-Benz Places | Binghatti. Brought together by a shared passion for iconic design and innovation, this partnership merges the world of real estate and automotive excellence to set new standards in luxury design and living.

The new real estate icon will be built in the heart of Dubai’s Downtown, surrounded by some of Dubai’s most eminent landmarks, including the Dubai Mall, and with unobstructed views of the Burj Khalifa. Rising to a towering height of 341 meters and 65 stories, Mercedes-Benz Places in Dubai stands as an architectural masterpiece that redefines the skyline of Downtown.

Muhammad BinGhatti, CEO of Binghatti, said: “We are profoundly excited to be working alongside Mercedes-Benz — a truly iconic name — to develop the first Mercedes-Benz branded luxury residence in the world. Mercedes-Benz Places in Dubai is not merely a real estate development; it will also place community and mobility at its core, setting a new benchmark for intelligent living.”

Mercedes-Benz Places | Binghatti is characterised by its distinctive elliptical exterior, reminiscent of the flowing lines on a host of ultra-modern Mercedes-Benz cars. These include the futuristic VISION EQXX, the high-performance Vision One-Eleven and the Concept CLA Class unveiled at IAA Mobility 2023. Rising to 341 metres (1,118 feet), the hyper-tower is located in the heart of the city with uninterrupted views of the world-famous Burj Khalifa, in the prime location of Downtown Dubai.

Mercedes-Benz Places | Binghatti compromises a collection of 150 residences, consisting of a carefully balanced selection of two- to four-bedroom units and five penthouses. Each residence has been meticulously crafted to intensify the desirable brand experience. The tower is composed of three main elements, starting with the core and its horizontal structuring of the balconies. The second element is the adjoining lamella structure with its dynamic lines. It encompasses the entire volume of the tower like a frame, and thus contributes to the overall appearance of the building. The third element is the closed southern façade, which is characterised by its cladding. Its visually striking design is not only functional but also a significant contributor to the tower’s overall identity.

Not only does the cladding provide shading from the peak summer sun, it also contributes to the building’s energy efficiency through the integration of photovoltaics. Generous floor-to-ceiling glazing allows the interior and exterior to merge into a single entity, creating a space that seamlessly melds architecture and nature. Finally, the building features the highest-quality components, igniting a minimalistic yet welcoming feel that is both modern and timeless. For Mercedes-Benz, the goal has been to create balanced proportions through clear graphics, rather than through addition of disparate design features. Using strategically placed elements that lend both optical “surprises” as well as functional elements, the design of Mercedes-Benz Places | Binghatti will provide a unique living experience for residents.

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