Nykaa's first store in Dubai is expected to open in the first quarter of FY24, and will be located in the city's most upscale shopping district
29 August 2023, 12:00 AM
30 September 2023, 12:00 AM
Nykaa, the trailblazing beauty ecommerce marketplace, is all set to embark on its international expansion with a resounding debut. CEO and MD Falguni Nayar has officially unveiled the company's strategic move to open its maiden beauty store in Dubai within the ongoing fiscal year.
“We are now taking our playbook international, expanding our BPC (beauty and personal care) business to the GCC region in partnership with the Apparel Group. The current financial year will witness the first store opening in Dubai,” the company’s CEO and MD Falguni Nayar said.
Earlier this month, Nykaa said it had roped in Rozita Nouruzi as the CEO of Nysaa – its omnichannel beauty business in partnership with the Apparel Group in the GCC. Nouruzi has extensive experience in specialty beauty retail, having headed Sephora in the Kingdom of Saudi Arabia, Nykaa said.
Nykaa partnered the UAE-based Apparel Group last year to enter the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain with its beauty offerings.
The international expansion of the BPC business comes on the back of Nykaa continuing to witness strong growth in the segment.