TVS Motor Co is to take the covers off its second electric scooter, which promises to be a tech-laden, premium and urban-friendly product.
25 August 2023, 12:00 AM
30 September 2023, 12:00 AM
TVS Motor Co, which plugged into the electric two-wheeler industry in January 2020 with its iQube e-scooter and is currently the second-ranked OEM in India market sales, revealed its second electric scooter today in Dubai, at 9.30pm IST. The choice of a global hub as the venue for the new product unveiling offers a cue to the likelihood of the new TVS EV being a premium product with export potential.
From a series of teasers the company has released on its social media handles since August 10, it looks like TVS’ rakish and radical new EV will have little in common with the existing iQube.
TVS Motor Co’s teaser commentary says that its newest product “is designed to shatter limits, reset benchmarks and disrupt the status quo of electric mobility”. Or that ‘Thrill has a date’, which is a hint that the new eco-friendly machine is likely to be a performance-oriented product. The new TVS EV could have a top eco-friendly whack of 105kph, given the visual teaser with the speed emblazoned on the dash.
TVS is already India's No. 2 two-wheeler exporter after Bajaj Auto. In FY2023, the company shipped a total of 915,018 two-wheelers overseas despite depressed export market conditions. In the first four months of FY2024, TVS' exports have totalled 270,084 units.