Dubai clamping down on fake real estate adverts

Dubai Land Department (DLD), along with its subsidiary Real Estate Regulatory Agency (RERA), has launched a new smart service called Madmoun to spot fake real estate ads.

Residents will be able to verify the authenticity of real estate ads by scanning a QR code.

Dubai Real Estate Advertisements to feature QR Codes for enhanced transparency and Investor confidence Dubai’s Trakheesi System now provides access to Madmoun. A QR code-based technology incorporated in all real estate advertisement permits by the Dubai Land Department. This initiative forms part of DLD’s continuous efforts to modernize and improve real estate governance procedures while fostering investor confidence. Effective from April 24, all real estate companies must feature the QR code on their print and audio-visual advertisements.

Aside from the QR code, residents will have access to all ad information, including the property’s terms and conditions, on DLD’s website.

According to Marwan bin Ghalita, the CEO of RERA at DLD, Madmoun is in line with the organization’s goal to make Dubai a global leader in real estate investments by utilizing technology.

He noted that the service will support the development of real estate products and is also in accordance with the Dubai Economic Agenda ‘D33,’ which hopes to create economic value via digital transformation and strengthen Dubai’s position as a digital economy center.