Sobha launches its first signature residential project

Sobha Realty, a leading premium real estate developer in the GCC, announced on Thursday the launch of its first signature residential project as Dubai’s booming luxury property sector continues to generate precedent-breaking demand from high networth buyers from across the globe.

Sobha Realty’s founder and chairman PNC Menon insists that Dubai’s incredible economic resilience and its fast-spreading appeal as a global residential destination of choice for the rich and famous people have been the inspiration behind the group’s first signature residential project, “The S,” located on the most powerful corridor in the Middle East, Sheikh Zayed Road.

Over the last 12 months, Dubai’s prime real estate prices have surged 89 per cent, growing by 29 per cent in the third quarter alone, fuelled by a continuous flow of ultra-high net worth individuals from across the world wanting to set up their homes in the city’s premier districts, according to latest available data.

Located between Palm Jumeirah, Sheikh Zayed Road, and Dubai Internet City, The S tower features two types of luxury apartments, and offers easy access to the prime locations of Dubai such as Dubai Marina, Emirates Golf Club, and Burj Al Arab among others iconic developments.

The 62-storey building will host 43 stories of superlative residences, along with six levels of enclosed podiums designed to park luxury cars. The tower is also equipped with 24/7 concierge and security service for safety and convenience. The tower has been designed to let residents enjoy breath-taking views of the sea from the north side, while also being greeted by the south side's lush golf course vistas, Menon said.