World's Coolest Winter campaign ended on a high note

The second edition of the UAE's 'World's Coolest Winter' campaign has ended on a high note, resulting in a boost to domestic tourism and a significant increase in revenues for the hotel operators.

The number of domestic tourists jumped to 1.3 million in the second edition compared to 950,000 in the previous edition, an increase of 36 per cent, according to the UAE Government Media Office announcement made on Sunday.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice-President, Prime Minister and Ruler of Dubai, launched the second season of the 'World's Coolest Winter' campaign at Expo 2020 Dubai site on December 15, 2021.

The second edition expanded on the previous year's campaign and covered domestic and foreign tourism.

While the occupancy rate of hotel establishments during this period reached 73 per cent compared to 66 per cent earlier, recording an increase of seven per cent.

The campaign recorded an exceptional turnout and participation on social media, achieving more than half a million interactions worldwide on different platforms, while the reach rate exceeded half a billion.