DP World launches Africa-focussed ecommerce portal

Dubai Government owned logistics company DP World is going live with a B2B ecommerce platform Dubuy.com, with Rwanda being the first market and then rolling it out in rest of Africa and beyond.

The choice of Rwanda and Africa as launch markets is an interesting move. It’s a territory where ecommerce is gaining traction and where new entrants with targeted approach can make headway.

Dubuy.com is the first online store created for licensed Rwandan exporters, importers and manufacturers. In Rwanda, DP World has already invested in a logistics hub for container handling, cold chain and bonded warehouses.

It also gives DP World, which operates terminals in some of the key African hub ports, a chance to further build up its digital assets in the Continent.

Mahmood Al Bastaki, Chief Operating Officer of Dubai Trade World said, “ Dubuy.com represents a new model of partnership with the UAE, designed to strengthen the existing potential in Rwanda, opening businesses and markets organically, by enabling trade and supplying innovation”.