The healthy snacking company, Fruitful Day picks up Dh3m in new funds. This was raised through crowdfunding support from Eureeca.
Dubai , Dubai
28 November 2020, 12:00 AM
31 December 2020, 12:00 AM
Dubai fresh food delivery company- Fruitful Day has had two consecutive funding rounds and mopping up more than Dh3 million.
The company collaborated with crowdfunding platform Eureeca in the process, which helped bring on board more than 40 new investors.
The company started operations in Dubai in 2015 and extensively tapped social media channels to grow a user base. Fruitful Day is introducing a healthier alternative to ice-cream focused on high-quality fresh fruits and unique flavours – they will use the new funds to focus on expansion.
Marie-Christine Luijckx, Managing Partner of Fruitful Day, said: "Investors were attracted by the strength of the brand and the resilience of the business to COVID-19, as we were able to significantly grow our home segment and introduce new products to our customers. Despite the obvious headwinds, we have been able to maintain our growth story."