The launch of the current edition of the iconic Dubai Shopping Festival on December 17 is expected to provide an impetus to Dubai’s domestic tourism sector.
Dubai , Dubai
21 December 2020, 12:00 AM
31 December 2020, 12:00 AM
Dubai Shopping Festival continues to be the mainstay of the Dubai’s tourism economy in the light of the challenges faced by the global travel industry. The latest edition of DSF will take the lead in increasing demand for domestic tourism supported by many other events that will be held during the ongoing winter season.
The 26th edition of Dubai Shopping Festival, which will run until January 30, will be the biggest ever, with live concerts, raffles, events and unbeatable retail experiences, reinforcing the fact that Dubai is open and has regained its vibrancy as a unique destination offering multiple experiences spanning many leisure propositions — from shopping to heritage, family-oriented attractions to entertainment, outdoor adventures to beach activities, from gastronomy to luxury.
Hotels and resorts have responded to the improving market conditions by offering a range of incentives to UAE residents, including attractive deals on staycations, F&B discounts for in-house guests, free upgrades and booking flexibility, in parallel with the promotions running across the tourism ecosystem, including the retail, entertainment and events sectors.
Issam Kazim, chief executive officer of Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism) said: “ As one of the first few cities in the world to restart the events sector, Dubai is committed to leveraging its festivals and events such as the Dubai Shopping Festival to enhance the domestic tourism market."