DFF 2021: F&B brands will be testing their luck

Dubai Food Festival is rolling back into town from Sunday March 28 until Saturday April 17.

And with a packed schedule of culinary events, more than 3,500 featured restaurants, and plenty of delicious foodie experiences to tuck into, it’s promising to send diners home with stuffed bellies and happy big smiles.

This is the first event of its kind to be held ever since the pandemic broke out last year. The Emirate has been actively pursuing strategies and measures to revive tourism and industry while also controlling the ongoing pandemic

Seher Farooq, Marketing Manager at Bella Restaurant and Lounge, a relatively new entrant in the market said, “It’s all about exposure. Government-led festivals get the brand under the spotlight and allow people the chance to visit.”

The Dubai Food Festival is running until April 17. To add more value, especially this year, the Dubai Restaurant Week has been extended to 17 days. The sub-event within DFF is an opportunity for food fans to enjoy more optimally priced set meals at top restaurants, or take advantage of up to half-price deals.

Even restaurants that aren’t officially taking part in the Festival are leveraging the celebrations. “It encourages residents from across the UAE to try out new culinary experiences,” said Monica Metzger, Food and Beverage Manager at Nakheel Mall. “We will be offering special packages to customers from March 25 to April 10 at The Pointe, Club Vista Mare and Palm West Beach.”