Brand Dubai has turned bus stops in Jumeirah as a walk down through the memory lane. Street sculptures remind scenes of life from coastal settlement that is now a posh corner.
Dubai , Dubai
28 December 2020, 12:00 AM
09 January 2021, 12:00 AM
The new sculptures in the bus stops on Jumeirah Road share a common theme — they all represent some aspects of life in Jumeirah as reminisced by long-time residents.
For example, ‘Pink Flamingo’, is inspired by colourful ‘floaties’ commonly found in small shops on Jumeirah Road, which were shaped as flamingos. There is also the jellyfish installation featuring the sea animal abundantly found in Jumeirah Beach waters during the summer.
Shaima Al Suwaidi, City Branding Manager of Brand Dubai, the creative arm of Government of Dubai Media Office, which is leading the ‘Jumeirah Project’ said,“People in Jumeirah are still connected to their culture, even though Dubai has turned into a very modern city. These sculptors are reflective of the memories of Jumeirah. We talked with the people of Jumeirah, they also provided us with images from their memories which inspired us to have these specific sculptures.”
The Arabic coffee cups, one of the installations, are evocative of the open-doors hospitality of Jumeirah’s residents. “People in Jumeirah used to keep their doors open for guests to come in and the coffee cups are key because they would always be there to welcome them,” Al Suwaidi said.
Other installations featuring colourful chicks (the baby birds used to be dyed and kept as pets), a cassette player and a Teela, a small glass ball like marbles, used by Emirati children to play a popular traditional game. Also displayed are a ‘paper’ boat and robots made using metal cans (some from a household milk powder brand).