Wednesday, April 23, 2014
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Dubai Events

Dubai Summer Surprises 2013

Launched 14 years ago, the Dubai Summer Surprises (DSS) is one of the highlight festivals of the summer calendar in Dubai. Launched in 1998, it is the region's much awaited shopping fiesta, and has helped position Dubai as top summer destination. The 16th edition f the event will be held from 14th June to 14th July 2013.

Next only to the frenzied bargain-hunting of Dubai Shopping Festival, the Dubai Summer Surprises is an event that encourages visitors to shop, save and celebrate during the nine weeks of entertainment.

The festival is one of the major highlights with GCC residents and other tourists flocking the city, hunting for bargains in over 6000 stores participating in this annual event.

This shopping festival is also geared towards families, and each mall holds programmes for children of all age groups. In fact, mall-based events and international character shows are the highlights of DSS.

Apart from DSS, the Modhesh World, the regionís biggest indoor edutainment venue, named after the popular character Modhesh, is a part of the event. The entertainment venue has various themed zones offering a range of interesting items to teenagers, toddlers, and kids, including latest video games and 4D Cinema.

Nearly 50 luxury malls display their best shopping promotions, apart from hosting entertainment shows, throughout this summer period. These include international shows, exhibitions and concerts. Moreover, every shopper has the opportunity of winning fabulous prizes throughout the event, with numerous spas offering discounted rates for various health and wellness treatments.

The Dubai Summer Surprises Festival is the largest event held in the Middle East. Historically, consumer spending in excess of AED 3.37 billion and attendance of over 2.2 million people has been recorded. The venue for this festival in the county of the United Arab Emirates can be described as best as simply, whole of Dubai!

Dubai Summer Surprises 2011 Videos

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