Dubai - the first Arab City to join Earth Hour Movement

Dubai will witness thousands of lights turned off all over the city at 8.00pm on Saturday, the 29th March, the largest voluntary power shut down in history, as a part of global climate change initiative, by joining hands with the WWFs Earth Hour movement. Dubai is the first Arab city to support for Earth Hour movement.

The Earth Hour movement, which began in Sydney in Australia last year, is now considered a worldwide environmental movement, during which, millions of people around the world, turn-off non-essential lighting. The Earth Hour will roll through fourteen time zones, beginning in New Zealand and ending in the Pacific Time Zone. It will cover more than 25 cities.

The Dubai Water and Electricity Authority (DEWA) and Dubai Holding have together joined the initiative, which is supported by Dubai International Financial Center, Dubai Municipality, Roads and Transport Authority, Nakheel, Emaar, Dubai World Trade Center and Leo Burnett.

Posted on 19/3/2008

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